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Celebrity Culture and the Entertnment Industry in Asia Book
Exploring the Dynamics of Stardom and Influences on Society, Culture Communication
Edited by Vivienne Leung, Kimmy Cheng Tommy Tse
This groundbreaking book offers an unparalleled insight into celebrity life and media dynamics within China and beyond. It dissects the complexities surrounding stardom and celebrity orsement, examining their impact on marketing strategies and media presence in East Asia. With firsthand interviews conducted with celebrities and entertnment industry experts, this text discusses the multifaceted social, cultural, and economic influences of celebrity status.
Key topics include self-identity formation, consumer behavior driven by celebrity influence, ger race stereotypes, idol worship, among others. Interviews with notable figures such as K-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui, and Francis Mak provide an insider's view on es of celebrity formation, management, and marketing in Hong Kong and Mnland China, as well as South Korea and Twan.
The book presents untold insider stories about celebrity orsement campgns and advocacy initiatives. These insights will undoubtedly spark interest among both academic readers seeking a deeper understanding of economic and cultural implications within stardom, as well as general audiences intrigued by the world of celebrity culture in Asia.
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Culture Asian Celebrity Culture Dynamics and Impact Stardom in East Asia Marketing Strategies Influences of Celebrities on Society Consumer Behavior Driven by Idol Worship GenderRace Stereotypes in Entertainment Industry Economic Implications of Celebrity Endorsements