Exploring Celebrities' Impact in Asian Entertainment Industries: A Comprehensive Study

Celebrity Culture and the Entertnment Industry in Asia

Book Overview:

This insightful volume delves into the complex dynamics of celebrity culture within East Asian regions, examining its profound impact on marketing strategies, communications and media. With a unique bl of empirical research and firsthand interviews with renowned celebrities from Hong Kong, China, South Korea, and Twan, this book offers unprecedented insights into phenomena such as stardom formation, management, orsement practices, consumer behavior, ger stereotypes, racial representations, idol worship and more.

Edited by:

Vivienne Leung

Kimmy Cheng

Tommy Tse

ISBN: 9781783208074

Pages: 229

Format: Paperback

Dimensions: 229 x 178 mm

Synopsis:

Celebrity Culture and the Entertnment Industry in Asia provides a comprehensive analysis of the multifaceted roles of celebrities in shaping consumer culture within East Asian societies. It explores how stardom and celebrity orsement not only influence marketing strategies but also resonate deeply with audiences across diverse cultures, gers, and ethnic backgrounds.

Through intimate interviews conducted with esteemed artists like K-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak, the book unravels the intricate process of celebrity formation in Hong Kong and Mnland China alongside South Korea and Twan. The authors delve into topics such as self-identity, consumer behavior driven by celebrity orsements, ger norms, racial stereotypes, idol worship, among others.

The insights shared by these celebrities offer a unique perspective on the construction and marketing of their public personas within the entertnment industry, shedding light on the nuanced relationship between stars and society. This book invites readers to reconsider the economic, cultural implications of stardom as well as the role played by media and dissemination.

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These titles complement the themes explored within Celebrity Culture and the Entertnment Industry in Asia, offering a broader context on diverse cultural phenomena.

Publisher: Intellect Books

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