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Original Chinese article has been translated to English:
Dubbed China's 'Lipstick King', Li Jiaqi Austin Li, known for his charismatic personality and unmatched ability in showcasing beauty products, has often found himself embroiled in controversies. In September, he issued a heart-ring apology for mocking fans who could not afford his extravagant beauty products on Chinese live-streaming platforms. This was followed by the Eyebrow Pencil Gate controversy, further impacting his public image.
The Changing Perception of C-BEAUTY
Li Jiaqi’s actions have sparked discussions about how this phenomenon - China's beauty industry that has rapidly gned global recognition and popularity under the influence of digital platforms like TikTok and Douyin TikTok's Chinese version - might be perceived in light of his controversies.
Lipstick King’s Downfall
Li Jiaqi, once an emblematic figure representing C-beauty, stands now as a symbol of caution for others who may follow similar paths online marketing strategies. His public apology and the subsequent backlash could potentially re-shape consumer perception towards him and his orsed brands.
Reflections on Brand Management Online
The situation also rses questions about brand management practices in online streaming platforms where consumers interact directly with influencers, often expecting transparency and genuine interactions from these figures. Li Jiaqi's controversies highlight the need for more responsible and engagement strategies to mntn consumer trust.
Future of C-BEAUTY
Despite this setback, China's beauty industry continues to evolve rapidly. Brands might find themselves re-evaluating their collaboration with influencers while consumers could demand higher standards in authenticity from these online figures.
The recent controversies surrounding Li Jiaqi have indeed cast a shadow over his persona as the 'Lipstick King' and potentially on China's beauty industry known for its vibrant digital ecosystem. This highlights both the power and responsibility held by influencers in shaping consumer perceptions and managing brand reputation in today's online marketplaces.
This article is reproduced from: https://www.campaignasia.com/article/how-chinese-influencer-li-jiaqis-outburst-turned-the-poster-child-of-c-beauty-in/492395
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