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In our latest comprehensive report, the overarching narrative reveals a profound shift towards more considered and purposeful internet usage worldwide. This transformation impacts nearly every facet of digital activity, with online video consumption not being an exception.
GWI's data shows that among working-age Internet users globally, engaging in video content remns a dominant pastime. Contrary to a potential decline in specific genres, the overall engagement rate has actually increased from 91.9 last year to 92.8 this year.
However, an intriguing pattern emerges when dissecting preferences by category. The percentage of users who specifically watch music videos or live streams shows a notable dip compared to the previous year's figures. This data suggests that viewers are now more selective in their video consumption, seeking content with greater purpose.
While serious content see have gned prominence, dishearteningly, educational videos experienced a decrease in viewer interest -9.1 alongside tutorials or how-to content -8.3. Still, it's reassuring that about 43.4 of internet users worldwide still rely on online video platforms for learning purposes.
The surge in online education witnessed during pandemic lockdowns has not translated into a lasting habit among adult audiences in major economies, as per GWI’s findings. GSMA Intelligence's State of Mobile Internet Connectivity report suggests that this tr might be reversing. Across lower and middle-income countries, there is a notable increase in mobile internet usage for educational purposes.
The decline in sports video consumption -6.3 might see a reversal soon, given the excitement by recent global events like the FIFA World Cup. This highlights how significant events can reignite interest in specific content categories.
Notably, there's an increased willingness among viewers to pay for premium online video content from platforms such as Netflix and YouTube Premium. The latest data from Statista’s Digital Market Outlook indicates a 7.6 increase in worldwide sping on Video-on-Demand VOD services. However, despite this growth, VOD still lags behind video games revenue-wise.
While subscription figures for streaming services have increased by 11 since the pandemic began in the US, nearly one-third of Americans believe that film or TV subscriptions are becoming too expensive. This sentiment suggests a potential shift in consumer preferences moving forward.
As we delve deeper into Digital 2023, it becomes evident that online behaviors are evolving with an emphasis on purposeful consumption and premium content quality. The report's insights provide valuable context for understanding the global landscape of online video preferences as they continue to adapt to new norms and consumer expectations.
This text is a comprehensive summary derived from DataReportal’s Digital 2023 Global Overview Report, offering readers an overview of evolving trs in online video consumption patterns worldwide. For further detls or specific data points, please refer to the full report.
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Purposeful Online Video Consumption Trends GWIs Global Internet User Survey Results Educational Videos Engagement Decrease Selectivity in Video Content Preferences Online Education vs Mobile Internet Usage Shift Premium Streaming Service Spending Increase